3 Key Trends that are changing the nature of Digital Marketing


The digital world is constantly changing, with new updates, fresh models and completely new technology. Three key trends in which are having major influence over the nature of digital marketing is the digitisation of the workplace, nature of crowd funding and current security and privacy concerns. These are all major aspects and influences on the evolution of the digital market.

Digitisation of the workplace is an are in which has become increasingly popular over the last 5 or so years. Soul Digital (2015) defines a digital workplace as a place where employees are not only empowered but the business also increases its bottom line performance. The goal is to enable information to be fast and simple and as accessible as possible. It revolutionises social collaboration and business information and can only work with appropriate IT infrastructure. This can have a massive effect on the businesses overall effectiveness as well as its efficiency.

Crowd Funding is another initiative in which has revolutionised the digital market place and changed the way in which emerging businesses seek monetary investments. The business will usually over a variety of amounts with certain rewards or incentives, with obviously the larger the amount, the better the reward, in order to gain funds and get the business off the ground. This has become extremely popular with emerging products and technology.

Security and privacy is another aspect in which has become increasingly more and more important and we become more reliant on technology in our work but also our personal lives. With e-commerce and a large majority of us posting everything from a picture to live streaming online, privacy and security has become a huge factor. Hacking bank details from insecure databases, to criminals gaining a knowledge of our daily routines through our socials, awareness of what we are posting and not posting has become increasingly prevalent.

These emerging trends are revolutionising the way in which digital marketing operates and it is paramount that businesses but also individuals have an understanding of what is going online and the influence it can have.

  • White (2015) “Astounding effects of digitisation in the workplace” Soul Digital. Published 20th August 2015. Accessed 20th October 2016. Available:




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